Case Study: Super Wash on Main

First Impressions Start at the Curb

How Evergreen Helped Superwash on Main in Penticton Stay Clean, Safe, and Customer-Ready, Every Day

How We Stepped In

If your car wash doesn’t look clean, people won’t trust you to clean their car.

Simple as that.

Superwash on Main in Penticton understood this. Their customers aren’t just buying a quick rinse; they’re looking for a spotless, safe, and professional experience from start to finish. The second something feels off, dirty walkways, smudged windows, overflowing bins, that trust disappears.

They didn’t want to take that risk.

That’s why they called Evergreen. We didn’t just show up with mops and checklists; we showed up with a plan to keep their space consistently clean, customer-ready, and brand-aligned.

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At a Glance

Client: Superwash on Main
Location: Penticton, BC
Scope: Janitorial + property maintenance for a high-traffic car wash
Goal: Keep the facility looking clean, safe, and trustworthy at all times
Result: Stronger curb appeal, safer foot traffic, and higher customer confidence

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The Challenge: In a Business Built on “Clean,” There’s No Room for Mess

Superwash on Main wasn’t struggling; they were doing well. But they knew something most car wash owners overlook:

Clean isn’t just what happens inside the wash bay. It’s the entire customer experience.

From the moment someone pulls in, they’re making decisions.

  • Is the property clean?
  • Do I feel safe getting out of my vehicle?
  • Does this place take care of the little things?

A smudge on the payment terminal, garbage by the vacuums, water pooling near the bays, these are the things that quietly kill repeat business.

Superwash didn’t want to wait for those problems to pile up. They wanted to get in front of it.

The challenge?
 They needed a team that understood how to maintain a customer-facing, high-traffic, water-intensive business, without disrupting operations or costing a fortune in reactive deep cleans.

This wasn’t about mopping a floor. This was about:

  • Maintaining brand trust
  • Reducing slip-and-fall risks
  • Keeping every customer touchpoint clean
  • Supporting the staff’s ability to focus on service, not cleanup

And they needed it done consistently, not just when things got bad.

The Solution: A Proactive Cleaning Program Built for the Car Wash Industry

Evergreen came in with a plan, not a pitch.

We toured the site, observed the customer flow, and worked with Superwash staff to identify high-risk, high-impact zones. Then we built a maintenance strategy around three things: Visibility, Safety, and Consistency.

Here’s what that looked like in action:

We scheduled recurring pressure washing to keep the drive-through lanes, bay walls, and curbs clean of buildup, grit, and grime. Not just for aesthetics, but to prevent long-term wear and waterline damage.

Clean concrete = professional curb appeal.

This is where most places drop the ball. We made sure payment stations, garbage cans, vacuum stalls, and door handles were wiped down and presentable. Customers notice the small stuff.

And when those small details are clean, they feel confident they’re in good hands.

Trash and leaves don’t wait for a cleaning schedule. Our crew did regular exterior sweeps, especially near the vacuums, entrance, and around the building perimeter.

This made the entire site feel maintained, even before a customer got out of their car.

Clean windows and signage don’t just look better, they make your brand more visible from the street. Our team handled streak-free glass cleaning so every pane reflected the professionalism Superwash was known for.

Bays mean water. Water means risk. We focused on walkway safety, cleaning and drying surfaces around self-serve vacuums, exits, and walk-up areas where puddles could form.

Less risk. Fewer incidents. Happier customers.

The Results: A Cleaner Lot, Safer Foot Traffic, and More Trust at Every Turn

Evergreen didn’t just clean the place. We helped Superwash upgrade how it showed up to customers, visually, physically, and emotionally. Within the first few weeks, staff noticed the difference. So did customers. What changed:

The property looked sharper from the road. Clean pavement. Clear windows. Tidy lanes. Everything felt intentional which made people more likely to pull in.

By monitoring walkways and bay zones, we helped minimize slips and reduced liability risks. Customers moved through the space with confidence.

When the property looks cared for, the team takes more pride in their work. Staff could focus on customer service, not constant cleanup.

No more “Hey, the trash is full” or “The vacuum station’s a mess.” Instead, customers noticed the consistency and mentioned it.

No last-minute panic calls. No surprise messes that turned into big problems. Superwash got proactive service with predictable billing and long-term ROI.

The Takeaway: Clean Builds Confidence Long Before the Wash Begins

You don’t build customer loyalty in the wash bay. You build it in the parking lot, at the payment terminal, and next to the vacuum station.

If those spots feel clean, safe, and taken care of people assume the wash will be too.
 If they’re not? You’ve already lost the sale.

Superwash on Main understood that. And Evergreen helped them back it up, every single day, with real cleaning systems that deliver visible results.

So whether you’re running one location or multiple, here’s the truth: a visibly clean property will earn you more repeat business, customers trust what they can see, clean isn’t a luxury, it’s a growth tool.

Stop Cleaning Up After Problems. Start Leading With Clean.

If you own or manage a customer-facing business like a car wash, your facility isn’t just a backdrop, it’s part of the product. Every stain, smudge, or puddle is a silent message.

At Evergreen, we don’t just clean buildings.
 We protect brands.
 We earn trust.
 And we make your business look the part, every day.

Whether you need a full janitorial partner, exterior maintenance crew, or just someone who understands the rhythm of high-traffic service spaces, we’re ready to help.

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